Tips To Constantly Improve Your Writing
Writing is hard.
That sentence above took me 10 minutes to settle on. It became a sort of self-evident truth and so I decided to leave it.
Let’s face it, the grim reality of our craft is that it’s easy to do, and very difficult to do well. Luckily, writing is like most things, in that you can compensate for a lack of talent with effort and time.
You’ve gotten this far, so you must believe you have what it takes. For now, that will be enough.
Kill Your Darlings - A timeless piece of writing advice which means kill those phrases you love most. When we write we grow attached. Attached to ideas, attached to sentences, attached to all the research we spend 3 hours on. To write well you need to strategically sever your attachments.
Sometimes we get so caught up in making something fit, or we spend so long trying to make a sentence pretty, that it becomes a wank. Better to just remove it. Objectivity is important. If you are afraid to be honest with yourself, when you write or edit, stuffs going to make it through that doesn’t belong. Pretend you didn’t write it and edit without remorse It’s the only way.
Edit, Edit, Oh and! Edit
This post by smartblogger is a very good place to start improving your editing. You’re a writer now go learn some grammar. Improving your grammar is a real confidence boost and it will save you from some embarrassing moments.
Once you know the basics -Hopefully you already do- learn stylistic grammar.
Why don’t they teach this in school? Stylistic grammar is about making writing design choices. It includes:
...and much more.
Often, we overdo sentences and hide our meaning in excess.
Less is more.
Break Grammatical Rules
Once you know the rules it’s time to break them. If a comma gets in the way, throw it out. The one unbreakable rule when writing online is don’t be boring. Use -- and … and !!!. But refrain from using them all at once. Excessive punctuation is disorientating for the reader.
Actively Try To Improve
Our profession can get pretty meta.
The best place to learn online copywriting is from other online copywriting. Specifically, the online copywriting written to teach you how to write copy.
Don’t skim these resources. The blog posts are your textbooks and worksheets. Study and digest them. Take notes and create structured lessons for yourself.
You can do it. If you have ever taught yourself an instrument or a video game, you have the capacity. Trust the process and take the days one at a time.
The surest way to fail is to try to tackle something all at once. Allocate a topic to a day, and don’t move on until your confident you could teach that same topic to someone else.
Writing every day will make you better. Advice that you’ve heard over and over again. And It’s true. Do something enough and you get better at it. Improvement is the human species’ superpower.
Writing every day with a structured improvement strategy is how you exponentiate your learning curve. This sounds complicated, but it can be as simple as reading a blog post about content writing once a day and jotting down some sentence with what you read in mind.
This sentence is good.
This sentence is Epic
This sentence is tremendous
Do you want a proven secret to six-figure copy? Saturate your text with power words.
Intice desire in the reader. Envoke outrage and envy. Words, done right, are unstoppable, unforgettable, colossal.
Jon Morrow’s list of power words is the best on the internet. You’ll need to subscribe to smart bloggers’ email list to download them. Do it. Power words are a no brainer. Sprinkle them on your writing, and the finished product is effortlessly better.